Rethinking how to communicate the Greenpeace brand

Working closely with the Greenpeace Australia Pacific creative team, I reviewed, revised and produced the updated brand strategy and visual style guide for the iconic Greenpeace Australia Pacific brand.

This refresh required a thorough rethink of how its complex content could be more accessible. The resulting digital and print guidelines were thoroughly tested to ensure compliance was achievable across the organisation and new brand assets were produced to support this new design system.

As well as producing the visual content for this style guide, I also provided detailed design writing services.

Client: Greenpeace Australia Pacific
Skills: Branding Strategy / Creative Direction / Brand Identity / Publication Design / User Interface Design / UX / Project Management / Copywriting