REenergise: A vibrant brand to inspire a shift to renewable energy

The REenergise campaign was Greenpeace Australia Pacific's push to accelerate the shift of Australian businesses to 100% renewable energy, anchored by a report analysing 80 of the country's largest companies across seven industry sectors.

The challenge was complex: turning dense sector data into a campaign brand energetic and accessible enough to build public momentum, while credible enough to move corporate decision-makers — striking a tone of urgency and unity rather than alarm, with the first stage launching just six weeks after commission.

Working closely with Greenpeace Australia Pacific's Renewable Energy campaign team, I expanded on the original brand vision from creative partner Headjam into a full, modular creative system — a report design, style guide, templates and reusable visual components — built to scale quickly across sector-specific sub-campaigns rather than a fixed set of assets. That flexibility was tested directly on the Lion and Asahi beer sub-campaign, built and launched in just two weeks: within 24 hours of Greenpeace approaching Lion with the campaign, the company committed to 100% renewable energy, with Asahi following almost immediately.

Over the campaign's full three-year run, 21 major Australian companies — including Bunnings, Woolworths, Coles, Kmart and ALDI — accelerated their shift to 100% renewable energy.

Skills: Branding Strategy / Art Direction / Graphic Design / Campaign Systems

Client: Greenpeace Australia Pacific

Brand vision: Headjam