REenergise: A vibrant brand to inspire a shift to renewable energy

The REenergise campaign was created to motivate Australian businesses to convert their operations to 100% renewable energy. To assist in inspiring the movement, this campaign brand was designed to be both energetic and accessible whilst conveying a sense of urgency and unity in the climate crisis.

Working closely with Greenpeace Australia Pacific’s Renewable Energy campaign team, I designed and produced a series of colourful and engaging print and digital campaign graphics that responded to the original brand vision, including a report, targeted flyers, social media templates and a campaign style guide.

Within the first month of the campaign, our targeted campaigning resulted in 80% of the Australian beer sector committing to be 100% renewable.

Skills: Branding Strategy / Art Direction / Print Design

Client: Greenpeace Australia Pacific

Brand vision: Headjam