People Vs Oil: A bold brand with links to the Australian landscape
This branding system was developed to introduce an Australian element to the existing People vs. Oil brand, already disrupting the oil space internationally.
To draw relationships to the land and vibrant colours of the Bight, I introduced a bold colour palette that championed dynamism, activism and hope alongside a new logo with a strong reference to Australia.
Working closely with the local Greenpeace office, I delivered a brand kit of logos, colours, gradients, templates and textures that enabled local campaigning groups flexible tools to adapt to their own messaging.
Client: Greenpeace Australia Pacific
Skills: Branding Strategy / Creative Direction / Brand Identity / Publication Design / UX / User Interface Design / Project Management / Illustration / Infographics
View the interactive map, infographics and download the report here
The dynamic colour palette referenced the vibrant hues captured in drone photography of the region and was explored through various print and digital applications including the social media templates the team used at the core of their digital communications.
T-shirt design for the Australian Rainbow Warrior Tour © Greenpeace / Alana Holmberg
My Rainbow Warrior decal design was used on t-shirts, stickers and posters throughout the Australian tour.