Creating a brand with Purpose

Purpose is a two-day convergence of big ideas, brands and personalities, exploring a new wave of corporate culture driven by values over profit. Purpose demonstrates the potential for businesses to do good by their customers and the world around them. 

The brief for this project requested a conceptual rethink of the original Purpose brand created in 2015. Forging together a number of complex themes and locations, I created a visual brand system based on a series of shapes and colours to reference the many aspects of Australian landscape. These shapes were then woven into a digital artwork that provided a vibrant background to all of the conference collateral and injected new energy into the website. 

Client: Wildwon
Skills: Creative Direction / Branding / Illustration / UX / User Interface Design
Completed during my time with PrincipleCo 

www.purpose.do

The place for
purpose-driven
business

As we face a set of global issues which are harming our environment and ourselves in alarming ways. The great challenge of our time is to build and nurture sustainable enterprises which satisfy our needs and aspirations without diminishing quality of life for future generations.

Created by Wildwon founders Yvonne Lee and Sally Hill in 2015, Purpose aims to bring together business and thought leaders reinventing business models, shifting corporate cultures, changing our understanding of value and reworking the role of business in society.